Manager - Digital - Marketing - Mumbai - Lower Parel - JM

Overview
Tata Capitaltatacapital.comPosted 5 weeks ago
Mumbai, Maharashtra, INمن مقر العمل
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مستوى الخبرة
Mid
نوع الوظيفة
دوام كامل
التخصص
Digital marketing

Key skills

  • SEO
  • A/B Testing

1. SEO Strategy & Organic Growth

  • Drive organic traffic growth through on-page, off-page, and technical SEO strategies
  • Improve keyword rankings and visibility across search engines for targeted business keywords
  • Identify and implement new growth opportunities and channels for organic acquisition

2. Technical SEO & Website Optimization

  • Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
  • Monitor and improve overall technical health of websites
  • Coordinate with tech teams for implementation of SEO enhancements

3. Content Strategy & Optimization

  • Drive content initiatives including monthly blog creation and optimization of existing content
  • Ensure content is aligned with SEO goals, keyword strategy, and user intent
  • Continuously optimize website pages to improve rankings and engagement

4. Local SEO & GMB Management

  • Manage Google My Business (GMB) listings for all branches
  • Ensure accurate, consistent, and optimized business information across locations
  • Improve local search visibility and customer engagement

5. Backlinking & Domain Authority

  • Develop and execute backlink strategies to improve domain authority (DA)
  • Build high-quality backlinks to enhance website and app visibility
  • Track and improve off-page SEO performance

6. App Store Optimization (ASO) & App Growth

  • Improve app visibility and downloads through App Store Optimization (ASO)
  • Conduct A/B testing for app store elements (titles, descriptions, creatives)
  • Monitor competitor strategies and optimize app performance accordingly
  • Manage user reviews and ratings to enhance app credibility

7. Reporting & Analytics

  • Share weekly and monthly performance reports with actionable insights for business teams
  • Track key metrics including traffic, rankings, conversions, and app downloads
  • Use analytics to refine strategies and improve ROI

8. Learning & Capability Building

  • Continuously enhance expertise through Google certifications and digital marketing courses
  • Stay updated with latest SEO trends, algorithms, and best practices
  • Apply learnings to improve marketing effectiveness and decision-making