Copywriter
- Seniority level
- Mid
- Employment type
- Full time
- Work experience
- 5+ years
- Specialization
- Content marketing
About the role
● Product Messaging: Translate complex technical features into simple, benefit-driven value propositions. ● Go-to-Market (GTM) Content: Write high-converting copy for product launches, landing pages, email campaigns, and video scripts. ● Cross-Functional Collaboration: Partner with product managers, designers, and demand generation teams to align on product positioning. ● Brand Consistency: Maintain and evolve the product voice and tone across every customer touchpoint. ● Social & Email Content: Develop engaging copy for social media posts, visual creative assets, newsletters, and high-performing email subject lines. ● Web Content Creation: Develop compelling web case studies, blog posts, guides, and articles that showcase customer success and thought leadership. ● Research and Optimization: Analyze competitor messaging, test headlines (A/B testing), and apply SEO best practices to maximize audience reach.
Requirements and Qualifications ● Writing Experience: 5+ years of professional copywriting experience, ideally within a SaaS, tech, or product-driven marketing environment. ● Portfolio: A strong portfolio demonstrating successful product launches, web copy, or campaign messaging. ● Communication Skills: Exceptional command of grammar, storytelling, and simplifying technical concepts. ● Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field. ● Technical Familiarity: Basic knowledge of SEO principles, content management systems, and analytics tools.
Preferred Qualifications ● Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise and engaging content for diverse audiences. ● Strong communication skills and ability to influence/advise key stakeholders ● Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format or brand voice. ● Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously ● Collaborative team player comfortable with receiving direct feedback and leading toward consensus ● Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content. ● Ensure compliance with established brand guidelines
Key skills
- Customer Success
- A/B Testing
- SEO
- Copywriting
- Agile
- Project Management