Digital marketing skills: tools and how to show them
Digital marketing is promoting products or services online through search, email, social media and advertising, then measuring what worked. O*NET lists Google Ads, HubSpot and Marketo among sales and marketing tools for wholesale sales representatives, and analytics tools for market research analysts and marketing managers.
At a glance
| Item | Detail |
|---|---|
| Skill | Digital marketing |
| Source of the occupation data | O*NET OnLine (US Department of Labor), accessed 31 October 2026 |
| Occupations in this guide that list it | 3 |
| Where to learn more | Our career guides and the O*NET pages linked below |
What is Digital marketing?
Show the channel, the tool, your role and a result you can source.
Which jobs use it?
The occupation pages on O*NET OnLine list technology skills and top essential skills. These occupations from our career guides include this skill or closely related ones:
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (O*NET 41-4012.00): sales and marketing tools including HubSpot, Marketo and Google Ads.
- Market Research Analysts and Marketing Specialists (O*NET 13-1161.00): Tableau, Google Looker Analytics and SPSS.
- Marketing Managers (O*NET 11-2021.00): analytical and business intelligence software, with active learning and monitoring among top skills.
O*NET examples are illustrative, not a requirement for every employer. Read the postings for the role you want.
How do I show it on a resume?
- Name the channel and tool.
- State results you can source, with period.
- Separate paid from organic work.
- Never share client account data.
See the sales representative resume example for layout, and our guide to an ATS-friendly resume.
On LiveRec, employers who find candidates for a job see up to five of your skills on your card, with the ones that match the job first. Use the exact name of the skill, as in which skills to put on a profile.
Where can I learn it?
We link only official sources we could verify. The O*NET Skills Search shows skills and examples, and each career guide above explains typical education from the US Bureau of Labor Statistics. Ask your employer or school what training it offers, then add what you complete to your profile.
Frequently asked questions
Which tools matter? O*NET names Google Ads, HubSpot and Marketo among others.
Do I need certificates? Not required in O*NET data. Show work.
How do I show results? With a real, dated outcome.
Related guides
When you are ready, search jobs on LiveRec.
Sources
- O*NET OnLine, Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products, 41-4012.00: https://www.onetonline.org/link/summary/41-4012.00 (accessed 31 October 2026)
- O*NET OnLine, Market Research Analysts and Marketing Specialists, 13-1161.00: https://www.onetonline.org/link/summary/13-1161.00 (accessed 31 October 2026)
- O*NET OnLine, Marketing Managers, 11-2021.00: https://www.onetonline.org/link/summary/11-2021.00 (accessed 31 October 2026)
- O*NET OnLine, Skills Search: https://www.onetonline.org/skills/ (accessed 31 October 2026)