Manager -CRM

• · Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
• · Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
• · Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation
• · Configure Agentforce for Marketing to automate campaign execution and customer engagement
• · Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations
• · Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs
• · Develop reusable components, dynamic content, and personalized communications
• · Support real-time customer engagement using event-driven marketing and Data Cloud activation
• · Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences

• · Hands-on experience with Salesforce Marketing Cloud (Engagement)
• · Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
• · Experience with AMPscript, SQL, HTML, CSS, and SSJS
• · Understanding of REST APIs and Salesforce CRM integration
• · Familiarity with Data Cloud or Marketing Cloud Next is a plus
• · Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable
• · Salesforce Marketing Cloud Developer
• · Marketing Cloud Engagement Administrator
• · Marketing Cloud Email Specialist
• · Marketing Cloud Engagement
• · Journey Builder
• · Automation Studio
• · Contact Builder
• · Content Builder
• · Email Studio
• · Mobile Studio
• · Marketing Cloud APIs
• · AMPscript
• · SSJS (Server-Side JavaScript)
• · SQL
• · HTML
• · CSS
• · JavaScript
• · REST APIs
• · JSON
• · OAuth

· Understanding of Marketing Cloud Next

· Exposure to Agentforce or AI-powered marketing capabilities

· Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation

· Basic understanding of Data Cloud concepts and customer data activation

· Salesforce CRM integration

· API-based integrations

· Event-driven architecture

· Webhooks (preferred)

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Merkle

Full time

Permanent