Marketing Manager job description template

LiveRec EditorialUpdated

US format for the marketing manager job description, federal rules as of 30 Oct 2026. State and local rules vary.

A marketing manager plans and runs campaigns that bring in customers and supports revenue goals. A strong posting states the channels owned, team and budget responsibility, the metrics the manager is judged on, and whether the work is brand, demand generation or product marketing.

At a glance

  • Name the channels the manager owns, such as email, paid, content or events.
  • State team size and budget responsibility.
  • Tie the role to measurable goals, such as pipeline or signups.

Template

Marketing Manager
[COMPANY] | [CITY, STATE or Remote] | [Full-time / Part-time / Contract]

PAY: $[MIN] to $[MAX] per [hour / year]. Benefits: [LIST].

SUMMARY
A marketing manager plans and runs campaigns that bring in customers and supports revenue goals. At [COMPANY] you will [OUTCOME FOR THE FIRST YEAR] and report to [TITLE].

RESPONSIBILITIES
- Build and run the marketing plan for [PRODUCT / SEGMENT]
- Own campaign execution across [CHANNELS] and report results
- Manage budget and agency or freelance partners
- Lead and develop [N] direct reports, if any
- Work with sales and product on messaging and launches
- Use data to decide where to spend and what to stop
- Keep brand voice and legal claims accurate

REQUIREMENTS
- [N] years in marketing, including [N] managing campaigns or people
- Experience with [CHANNELS] and analytics tools
- Ability to write a clear brief and judge creative work
- Comfort with budgets and forecasts
- Bachelor's degree or equivalent experience

NICE TO HAVE
- Experience in [INDUSTRY]
- Experience with [MARKETING AUTOMATION TOOL]
- Product launch experience

HOW WE HIRE
[Interview rounds, any test, timeline. Say that applicants never pay a fee.]

EQUAL OPPORTUNITY
[COMPANY] considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other protected status. To request an adjustment, contact [EMAIL].

Duties and skills follow the O*NET OnLine summary for Marketing Managers (11-2021.00), the US Department of Labor's occupational database.

How to customize it

  • Metrics: say which numbers the manager owns and which belong to sales.
  • Claims: marketing roles carry advertising-law responsibility; mention FTC rules on endorsements if influencers are used.
  • Exempt status: managers are not exempt just because of the title. Duties and salary level decide.
  • Level: split "manager" and "senior manager" by team size and budget, not years alone.
  • Level: delete the junior or senior wording that does not apply, and cut every requirement you would not screen for.
  • Pay: enter your own approved range. Several states require a range in the posting; see pay transparency laws.

How to post it on LiveRec

  1. Open Jobs and choose Post a job.
  2. Choose Use a template or a previous job, Describe it with AI, or Create a new job from scratch.
  3. Paste the summary, responsibilities and requirements into the Description step, then complete the screening and assessment steps.
  4. Use Preview posting to see what candidates see, then choose Post job.

Steps and limits are in Post a job on LiveRec.

FAQ

What goals should a marketing manager have? Pick two or three tied to revenue: qualified leads, pipeline created, or customer acquisition within a budget. Avoid vanity numbers.

Can the role be remote? Yes if the work allows. List eligible states and how often travel or on-site days happen.

Next step

Fill the placeholders, check the finished text against how to write a job description, and post it. Build a scorecard from the requirements list.

Sources

  • O*NET OnLine, 11-2021.00 Marketing Managers: https://www.onetonline.org/link/summary/11-2021.00
  • EEOC, Prohibited Employment Policies/Practices: https://www.eeoc.gov/prohibited-employment-policies-practices
  • US DOL Wage and Hour Division, FLSA: https://www.dol.gov/agencies/whd/flsa
  • FTC, Endorsement Guides: https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews

This is general information, not legal, tax or immigration advice. Rules change and your situation may differ. Consult a licensed attorney or qualified adviser.