Field Sales Executive job description template

LiveRec EditorialUpdated

India format, central rules as of 30 Oct 2026. State rules vary.

A field sales executive visits shops, businesses or households in a territory to sell products and build relationships. A useful job description names the territory, products, visit targets, travel allowance rules, vehicle needs, and how fixed pay and incentives are structured.

At a glance

  • Define the territory by city, area or route.
  • State whether the person needs a two-wheeler and a valid licence, and whether fuel or travel is reimbursed.
  • Describe targets in plain terms, such as visits per day or orders per month.

Template

Field Sales Executive
[COMPANY] | [CITY or Remote] | [Full-time / Part-time / Contract]

PAY: Fixed INR [AMOUNT] per month plus [INCENTIVE RULE or "none"]. In-hand pay is about INR [AMOUNT] after deductions. Benefits: [PF / ESI / LEAVE / OTHER, only what applies]

SUMMARY
A field sales executive visits shops, businesses or households in a territory to sell products and build relationships. At [COMPANY] you will [OUTCOME FOR THE FIRST YEAR] and report to [TITLE].

RESPONSIBILITIES
- Visit retailers or customers in [TERRITORY] on a planned route
- Present products, take orders and collect payments or documents as the process requires
- Build and update a customer list in [APP / SHEET]
- Achieve monthly sales and coverage targets: [TARGETS]
- Track competitor activity and share market feedback
- Ensure product display and stock availability at outlets
- Submit daily visit reports to [MANAGER]

REQUIREMENTS
- [12th pass / graduate]
- Knowledge of the local market and language: [LANGUAGES]
- Valid two-wheeler driving licence and vehicle, if travel needs it
- Smartphone for the sales app
- Willingness to travel within the territory daily

NICE TO HAVE
- Experience in [FMCG / BFSI / PHARMA / OTHER]
- Experience handling distributors and retailers

HOW WE HIRE
[Interview rounds, any test, timeline. Say that applicants never pay a fee.]

EQUAL OPPORTUNITY
[COMPANY] considers all qualified applicants without regard to gender, caste, religion, disability or any other protected ground. To request an adjustment, contact [EMAIL].

Duties are written from the role descriptions in India's National Classification of Occupations (NCO-2015) for sales roles visiting customers and outlets, and checked against the National Career Service portal. Where a National Skills Qualifications Framework qualification pack exists for the job, compare it with your duties on the National Qualifications Register.

How to customize it

  • Travel cost: spell out what you reimburse and how, so candidates can compare in-hand pay across offers.
  • Vehicle: asking someone to bring their own vehicle is legal, but state the allowance and insurance expectation.
  • Collections: if the person handles cash, describe the controls and any background verification.
  • Target setting: do not hide a high target behind a "market-leading incentive".
  • Level: delete the junior or senior wording that does not apply, and cut every requirement you would not screen for.
  • Pay: show fixed pay and variable pay separately and state what is in-hand. Enter only figures you have approved.

How to post it on LiveRec

  1. Open Jobs and choose Post a job.
  2. Choose Use a template or a previous job, Describe it with AI, or Create a new job from scratch.
  3. Paste the summary, responsibilities and requirements into the Description step, then complete the screening and assessment steps.
  4. Use Preview posting to see what candidates see, then choose Post job.

Steps and limits are in Post a job on LiveRec. When the applicants arrive, use the field sales executive interview questions.

FAQ

Should I list CTC for field roles? Describe fixed pay and incentives separately. CTC (cost to company) includes items the employee does not take home, so in-hand pay is the number candidates look for.

Do I need to ask for a vehicle? Only if the territory needs one. Otherwise you narrow the pool for no reason.

Next step

Fill the placeholders, check the finished text against how to write a job description, and post it. Build a scorecard from the requirements list.

Sources

  • National Classification of Occupations 2015, Directorate General of Employment: https://dge.gov.in/nco-2015
  • National Career Service portal, job role information: https://www.ncs.gov.in/
  • National Qualifications Register, qualification packs: https://nqr.gov.in
  • Ministry of Labour and Employment: https://labour.gov.in

This is general information, not legal, tax or immigration advice. Rules change and your situation may differ. Consult a licensed attorney or qualified adviser.