Digital Marketing Executive job description template

LiveRec EditorialUpdated

India format for the digital marketing executive job description, central rules as of 30 Oct 2026. State rules vary.

A digital marketing executive runs online campaigns on search, social media, email and content to bring in customers. A good posting names the channels managed, the tools, the budget handled, the metrics the person is judged on and the reporting expected.

At a glance

  • List the channels you actually use: SEO, paid ads, social media, email.
  • State the monthly ad budget range handled, if you can.
  • Name the metrics: leads, cost per lead or traffic.

Template

Digital Marketing Executive
[COMPANY] | [CITY or Remote] | [Full-time / Part-time / Contract]

PAY: Fixed INR [AMOUNT] per month plus [INCENTIVE RULE or "none"]. In-hand pay is about INR [AMOUNT] after deductions. Benefits: [PF / ESI / LEAVE / OTHER, only what applies]

SUMMARY
A digital marketing executive runs online campaigns on search, social media, email and content to bring in customers. At [COMPANY] you will [OUTCOME FOR THE FIRST YEAR] and report to [TITLE].

RESPONSIBILITIES
- Plan and run campaigns on [CHANNELS]
- Manage content calendars for social media and the website
- Optimise ads and content from performance data
- Track results in [ANALYTICS TOOL] and report weekly
- Support SEO tasks like on-page updates and keyword research
- Work with design and sales on offers and landing pages
- Follow advertising rules and platform policies

REQUIREMENTS
- Graduate; marketing or mass-communication background preferred if true
- [N] years of digital marketing experience, or strong projects for freshers
- Working knowledge of [GOOGLE ADS / META ADS / ANALYTICS]
- Good writing in [LANGUAGES]
- Data comfort with spreadsheets

NICE TO HAVE
- Certifications from the platforms
- Experience in [INDUSTRY]
- Basic design or video editing

HOW WE HIRE
[Interview rounds, any test, timeline. Say that applicants never pay a fee.]

EQUAL OPPORTUNITY
[COMPANY] considers all qualified applicants without regard to gender, caste, religion, disability or any other protected ground. To request an adjustment, contact [EMAIL].

Duties are written from the role descriptions in India's National Classification of Occupations (NCO-2015) for marketing and advertising roles, and checked against the National Career Service portal. Where a National Skills Qualifications Framework qualification pack exists for the job, compare it with your duties on the National Qualifications Register.

How to customize it

  • Claims: advertising in India must be truthful. Follow ASCI guidelines, especially on health, finance and influencer content.
  • Tools: say who pays for subscriptions and ad budgets.
  • Fresher or experienced: freshers need a learning plan; experienced hires need clear ownership.
  • Portfolio: ask for a work sample and give a short real task.
  • Level: delete the junior or senior wording that does not apply, and cut every requirement you would not screen for.
  • Pay: show fixed pay and variable pay separately and state what is in-hand. Enter only figures you have approved.

How to post it on LiveRec

  1. Open Jobs and choose Post a job.
  2. Choose Use a template or a previous job, Describe it with AI, or Create a new job from scratch.
  3. Paste the summary, responsibilities and requirements into the Description step, then complete the screening and assessment steps.
  4. Use Preview posting to see what candidates see, then choose Post job.

Steps and limits are in Post a job on LiveRec.

FAQ

SEO or paid ads? A generalist executive covers both at an entry level. Larger teams split SEO, paid and social. Say which skills you will test.

Should I ask for certifications? They show effort, but real campaign results matter more. List them as preferred.

Next step

Fill the placeholders, check the finished text against how to write a job description, and post it. Build a scorecard from the requirements list.

Sources

  • National Classification of Occupations 2015, Directorate General of Employment: https://dge.gov.in/nco-2015
  • National Career Service portal, job role information: https://www.ncs.gov.in/
  • National Qualifications Register, qualification packs: https://nqr.gov.in
  • Ministry of Labour and Employment: https://labour.gov.in
  • ASCI, advertising code: https://www.ascionline.in/

This is general information, not legal, tax or immigration advice. Rules change and your situation may differ. Consult a licensed attorney or qualified adviser.